Saints Row 4 associate producer Kate Nelson has expressed disappointment over the sexualised marketing strategy used by former publisher THQ to promote the series.
In an interview with Edge, Nelson said the use of porn stars and penthouse girls as marketing gimmicks "didn't really fit in with what Saints Row is at heart".
"I think it's important in marketing games to make sure that the essence of the game is what's being marketed, and I think the porn star angle didn't really fit in with what Saints Row is at heart, which is a parody. We like to poke fun.
"Saying that someone who had no industry experience was in a role that is sexualised as a producer of our project, or saying the penthouse girls are our QA staff, I just... I can see the humour in that angle of promotion."
Nelson concluded by expressing her belief that the Saints Row series is actually progressive because players can create female avatars and make them look exactly how they want - "you don't have to have a D cup either", she pointed out.
"I think our game actually does represent women in a positive way, but the press will focus on, oh hey, there are strippers, or there's a dildo bat - it's unfortunate from my perspective that that doesn't come through."
Upcoming series release Saints Row 4 sees players assume the role of the President of the United States, who's on a mission to repel an invading alien empire. Deep Silver has confirmed a Saints Row 4 release date of 20 August in North America and 23 August in Europe.