Nintendo has poured cold water on hopes that an official Wii U price cut is in the pipeline by revealing that each system still sells at a loss.
The company confirmed the situation to GamesIndustry International but did not comment or disclose any specifics.
The costs associated with buying parts, manufacturing and shifting systems into retail means that Nintendo is paying more to sell the console than it is getting back per sale.
This is a common strategy for games manufacturers during the early days of a console's cycle, though it is a relatively new policy for Nintendo (Wii U's predecessor, Wii, sold at launch at £179 and still yielded profit).
In July, Nintendo told investors that the corporation had posted a first quarter operating loss of £33 million ($50m) - a result driven, in part, by the losses associated with Wii U.
However, Nintendo of America president Reggie Fils-Aime said in November that a single additional software sale would negate the loss.
"As soon as we get the consumer to buy one piece of software, then that entire transaction becomes profit positive," he said.
The most recent sales figures show that Nintendo has sold 3.6 million Wii U systems worldwide, along with 14.4 million games, meaning it has already achieved a tie-ratio of four games per unit.
On Tuesday, Nintendo president Satoru Iwata pledged to "strive to regain 'Nintendo-like' profits" in the current fiscal year.
Wii U released in November 2012 and, following a fairly successful launch week, the system's sales nosedived. Retailers across the UK and US have slashed theWii U price and in some extreme cases have just 160,000 units globally.
The loss made on each system effectively suggests a price cut is not part of Nintendo's short-term plans.
The company's 3DS business is performing solidly, with the handheld system frequently outselling all other games consoles across the UK, US and Japan.