Electronic Arts is supporting a unique application that allows Comcast cable customers play iOS games on their TV.
A new iOS app, called Xfinity Games, allows iPads to connect to Comcast's cable set-top boxes. The tablet will serve as game controller, while the Xfinity cable box works as a console.
Electronic Arts is supplying multiple games for the smart-TV-like platform.
Neither company have announced the project, though the app has now appeared on various App Store aggregator websites following its approval by Apple. At the time of going to press, the service is only available in the US.
As of September 2010, Comcast served a total of 23 million cable customers across the US - showing that the potential market could be significant.
The app's description reads:
XFINITY Games powered by Origin delivers console-quality video games from Electronic Arts directly to your television using your Comcast X1 set-top box. You can access a catalog of available games through the XFINITY Games powered by Origin web storefront. After launching a game from the web storefront, this app instantly turns your iPad into the controller.