5 Features

Retro Vault: Game Boy, Daytona 2

Plus: Doshin The Giant and a video for the "new" Atari

Retro Vault is our regular weekly feature in which we dive into gaming's past and share five classic nuggets of retro nostalgia. If you want to catch up on previous Retro Vaults, check out the CVG Retro Vault archive.


January 1995 - Play It Loud! Game Boy magazine ad

These days it's unusual if a console or handheld isn't eventually released in a rainbow of colours, but in the late '80s and early '90s this wasn't the case. Hardware was released, you bought it, there'd maybe be a smaller redesign nearer the end of the system's life (see the Master System 2) and that was it.

Then came Nintendo with its Play It Loud! range of Game Boys. These were identical in shape and specification to the bog-standard grey Game Boys that were selling in their tens of millions worldwide, with one noticeable difference: they came in different colours.

Red, yellow, green, pure white... it may not seem a big deal in this era of choice but the option to own a games system in your favourite colour instead of the standard grey or black varieties was massively appealing at the time. There was even a transparent one for tech nerds who wanted to see what their Game Boy's insides looked like.

Two of the Play It Loud! Game Boy designs are rarer than the others. For some reason, Nintendo didn't promote the blue version in its ads and it was only released in a selection of stores, meaning it's rarer these days. Even more scarce are the red Manchester United versions, which were made available in very limited numbers in the UK and sport the Man Utd logo in the middle and a little devil logo in the corner.

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