The chief executive of PlayStation America has said his team is holding back PlayStation 4 inventory to ensure that stock will be replenished throughout the holiday season.
Following the news that more than one million people have pre-ordered a PlayStation 4 for launch day, Jack Tretton told Fox Business that the PlayStation business is "at an all-time high right now". But he insisted that Sony would be able to refill post-launch stock despite the huge demand from pre-orders.
"We want to make sure people can buy a PS4 on November 15 [November 29 in the UK] and through the holidays, so we're holding back some inventory to make sure people will be able to buy one," he said.
"We can pre-sell every unit we can manufacture, and the good news is that production yields have been phenomenal. We're going to work very hard to make sure that every consumer that wants one gets one."
In the UK, Sony and select retailers have warned customers that new PS4 pre-orders will not guarantee a system on launch day.
In his interview, Tretton was asked to discuss the advantages the PS4 has over its newest rival system, Xbox One. In response, he claimed that Sony is delivering a more powerful machine at $100 less with, he said, the best and most diverse console launch game line-up.
Sony has confirmed a PS4 release date of November 15 in the US and November 29 in Europe. The console will be available in 32 countries this holiday priced at £349 / €399 / $399.
In Japan, the system's launch has been delayed to February 22.