Microsoft has purchased the rights to the Xbone.com domain, after a key executive at the company claimed the pejorative short-hand term was "disrespectful" to those who have designed the machine.
Hours after Microsoft revealed the Xbox One during its problematic reveal event in May, consumers opposed to the system began to mock it by shortening its name to Xbone. The term has proven to be a valuable tool for those who have criticised the device and its early policies.
On Monday, Xbox executive Larry Hyrb was asked on NeoGAF what his views were on the tongue-in-cheek nickname. He responded:
"I don't like it...it disrespects the teams that have put in thousands of hours (already) into the development of the product. Sure, it's cheeky but I don't care for it myself.
By Wednesday it was revealed on Fusible that Microsoft has now purchased the Xbone.com domain from an unknown account holder.
In July, Microsoft's lawyers took ownership of the domain names XboxOne.com and XboxOne.net after a legal dispute.
Xbox One will release across thirteen territories on November 22.