Ubisoft's 'long-term goal is to win the next generation'

Company says recent Watch Dogs and The Crew delays are vital to achieving its objectives

Ubisoft says delays to Watch Dogs and The Crew were necessary to ensure the success of the new next-gen IPs.

"Our long-term goal is to win the next generation," a Ubisoft representative told IGN.


"The tough decisions we took to fully realize the major potential of our new creations have an impact on our short-term performance but we are convinced that, longer term, they will prove to be the right decisions both in terms of satisfaction for our fans and in terms of value creation for our shareholders. We are building franchises that will become perennial pillars of Ubisoft's financial performance."

On October 15, Ubisoft delayed Watch Dogs until some time around spring 2014.

It also delayed The Crew from the first calendar quarter of 2014. The online racing game will now launch between April and September next year.

"Our ambition from the start with Watch Dogs has been to deliver something that embodies what we wanted to see in the next-generation of gaming," the publisher said at the time.

"As we got closer to release, as all the pieces of the puzzle were falling into place in our last push before completion, it became clear to us that we needed to take the extra time to polish and fine tune every detail so we can deliver a truly memorable and exceptional experience."

Following the delay announcements, Ubisoft CFO Alain Martinez said he believes Watch Dogs still has the potential to exceed sales of the original Assassin's Creed, which moved 6.2 million units in total.