PlayStation 3 has sold more units in the US than the Xbox 360 for the first time in 32 months, according to the new NPD report.
The results were influenced by the PS3 Super Slim GTA 5 bundle, proving that Rockstar's hit - which boosted software sales in September by 52 per cent - has influence outside of the software market.
This is the first time the Xbox 360 has not dominated US console sales since January 2011.
Meanwhile, the 3DS was the top selling hardware product for the fifth consecutive month, while the Wii U experienced a surge thanks to Nintendo's price drop. As a result, Wii U sales increased by 100 per cent on an average per-week basis from the month of August.
NPD predicts that Pokemon X & Y will result in a surge of sales for the 3DS in the month of October.
The news comes amid a continued decline for hardware sales in the lead up to November's next-gen consoles launch. Total hardware sales fell 13 per cent compared to figures form September 2012.