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EA expects PS4, Xbox One to ship 10 million units by April

Publisher expects Sony and Microsoft to embark on "unprecedented" marketing spends

Electronic Arts is forecasting a combined shipment total of ten million PS4 and Xbox One units by the end of the publisher's fiscal year on March 31, 2014.

EA chief operating officer Peter Moore said during the company's second quarter earnings call last night (via Seeking Alpha): "When I talked to our friends at both Sony and Microsoft, and I'm trying to get some indications in the numbers that are going to be available for sale by the end of our fiscal year on March 31 and I aggregate them, I think I can squint and see ten million units combined, very easily.


"Both Sony and Microsoft are proposing that this could be their best launches ever as regards their production numbers and their ability to globalise this business quickly. I want to remind everyone on the call, this is the first time that we've had two major console launches in the same couple of weeks, never happened before with a magnitude that we're seeing.

"I, for one, couldn't be more excited about what I'm feeling right now in the marketplace. Retailers around the world are gearing up with great anticipation. And our partners at Sony and Microsoft are about, I believe, to embark upon a level of unprecedented spend that we'd never seen in this industry yet, so I think it's all coming together very, very well."

Moore said EA's confident it has positioned itself to "nail" the transition to next-gen with the quality of its software line-up - Madden NFL 25, FIFA 14, Battlefield 4, NBA Live 14 and Need for Speed: Rivals will all be released on PS4 and Xbox One in November.

"Overall, we feel very bullish," he said. "We've got the right product at the right time. We have not had some of the problems some of our fellow publishers in the industry have been getting. Our quality title's ready for next-gen.

"We feel, as we've said on previous earning calls, we're well ahead of this transition and we're going to nail it. So all in all, again, early days with either of them, both to launch yet, but feeling good about product quality from their end, production quality from their end, franchise quality from our end and our ability to attach strongly to the boxes by the end of the fiscal year."

In August, when Sony announced a PS4 release date of November 15 in the US and November 29 in Europe, the company said more than one million PS4 pre-orders had been placed worldwide. The PS4 price is set at £349 / €399 / $399.

Microsoft has confirmed a Xbox One release date of November 22, 2013 in 13 markets and a Xbox One price of £430 / $500 / $500.