Activision has revived its Blur licence with a free-to-play Android and iPhone game, the company has announced.
The top-down racer was developed in the UK but not by Activision's own Leeds-based mobile games studio, called The Blast Furnace. Instead it was licensed out to award-winning tools and development outfit Marmalade.
Blur: Overdrive is an arcade racer which uses Mario Kart inspired power-ups and weapons. The game offers 25 cars to drive, with an exhaustive range of possible customisations for each - players can earn points or spend real cash to unlock various items.
In 2011, Activision closed its Liverpool studio Bizarre Creations after losing interest in the racing genre on core consoles. More than 150 staff were affected, and it was suggested that Blur as a franchise wouldn't make a comeback.
In a recent interview with CVG, Activision Publishing chief executive Eric Hirshberg suggested the company wouldn't venture into games or genres beyond its three pillars of Call of Duty, Destiny and Skylanders.