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Blur returns with new iOS and Android racer

Activision has revived its Blur licence with a free-to-play Android and iPhone game, the company has announced.

The top-down racer was developed in the UK but not by Activision's own Leeds-based mobile games studio, called The Blast Furnace. Instead it was licensed out to award-winning tools and development outfit Marmalade.

Blur: Overdrive is an arcade racer which uses Mario Kart inspired power-ups and weapons. The game offers 25 cars to drive, with an exhaustive range of possible customisations for each - players can earn points or spend real cash to unlock various items.

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In 2011, Activision closed its Liverpool studio Bizarre Creations after losing interest in the racing genre on core consoles. More than 150 staff were affected, and it was suggested that Blur as a franchise wouldn't make a comeback.

In a recent interview with CVG, Activision Publishing chief executive Eric Hirshberg suggested the company wouldn't venture into games or genres beyond its three pillars of Call of Duty, Destiny and Skylanders.

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