Activision said today that retailers spent over $1 billion worldwide to secure Call of Duty: Ghosts stock for launch day.
While Activision Blizzard CEO Bobby Kotick said it was "too early to assess" sell-through to consumers, he suggested the game's release on Tuesday came at a time "when the franchise has never been more popular".
Rockstar said last month that consumers spent $1 billion on Grand Theft Auto 5 in just three days, snatching a sales record previously held by Call of Duty Black Ops 2. It remains to be seen over the coming days whether Ghosts can help Activision wrestle that record back.
"Call of Duty is by far the largest console franchise of this generation," CEO Bobby Kotick claimed today. "More people have played Call of Duty this year than ever before, logging four billion hours of gameplay.
"And in the last 12 months, Call of Duty: Black Ops 2, including its digital content, generated more revenues than any other console game ever has in a single year. Although it is too early to assess sell-through for Call of Duty: Ghosts, it's launching at a time when the franchise has never been more popular."
Activision Publishing CEO Eric Hirshberg also said Ghosts is retailer GameStop's most "pre-reserved" next-gen title. "This is the must have launch title for the next generation of consoles, and we expect Call of Duty: Ghosts to be the most successful launch title for the Xbox One and PS4 by a wide margin."
In CVG's Call of Duty Ghosts review critic Nick Cowen calls Activision's latest series instalment "fun and familiar". We collated current-gen and PS4 verdicts from across the games press in our Call of Duty Ghosts review round-up.