GameStop stores in North America will host PS4 pre-launch events on November 10 that will offer bonus credit on current-gen console trade-ins.
Taking place at every GameStop store nationwide, the one-day event will offer customers triple bonus credit - or around 90 percent extra in-store credit - on hardware traded in towards their pre-ordered PS4.
Stores will also be offering refreshments and "giveaway items", and hosting a range of activities, while "select locations" will have working PS4 demo units customers can play ahead of the November 15 launch.
As for launch night, November 14, the retailer says "all eligible GameStop stores" will remain open throughout the evening leading up to the midnight launch on PS4.
Sony has confirmed a PS4 launch date of November 15 in US and November 29 in Europe and Latin America.
Sony has confirmed plans to live stream the PS4 launch event in New York. The event - which promises to bring "premieres and announcements" - will be broadcast live via Spike TV, the PlayStation Blog and Ustream.