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Annualizing Battlefield could 'destroy the franchise', says EA CFO

Blake Jorgensen says quality and uniqueness are jeopardized with yearly games

EA has settled into a bi-annual release calendar for the Battlefield series because going any faster could jeopardize its future, EA CFO Blake Jorgensen said this week.

Jorgensen answered an analyst's questions about annualizing the franchise at the UBS 2013 Global Technology Conference in Sausalito, Calif., GameSpot reports. Battlefield's chief competitor, Call of Duty, has released a major title every year since 2005's Call of Duty 2 - Call of Duty: Ghosts released on Nov. 5 - but Jorgensen said it's difficult to maintain a consistent experience at that rate.

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"The challenges are you've got to most likely do it out of two studios because it's hard, it's a two-year project," he said. "Battlefield takes us about two years to develop and so you want to make sure that you're sharing talent across studios, so you keep core talent of the product and the experience for the consumer there."

On the other hand, it can be difficult to make each annualized entry seem exciting and you could "destroy the franchise along the way," he said. More frequent releases could also cut into sales of map packs and other small purchases, Jorgensen argued.

Battlefield 4 hit shelves starting on Oct. 29. Its first post-release map pack, Second Assault, will arrive on Xbox One on Friday.

In CVG's Battlefield 4 review we said the game is a "bombastic start to the next generation of shooters, especially in multiplayer".

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