Senior EA staff have addressed gamers who are 'disappointed' with NBA Live 14, promising updates that will make "drastic and immediate improvements".
EA CEO Andrew Wilson said in a statement, "Plain and simple, we haven't gotten the kind of early feedback we had hoped for on this game.
"I do think we have built a strong foundation, so we're accelerating a number of game updates to address your biggest issues, including improving the way the game teaches the new gameplay controls," he said.
NBA Live 14 executive producer Sean O'Brien apologized in a separate address to gamers. "I'm not going to lie; it's been a rough week. As you can imagine, this isn't exactly the NBA LIVE comeback story we were hoping for this year," he said, following the negative critical response that has resulted in an average Metacritic review score of 45/100 (PS4 version, at the time of writing).
"We hear loud and clear that some of you are disappointed in various aspects of NBA LIVE 14, and I'm sorry if the game doesn't live up to your expectations," he added. "Looking at your feedback, we have laid out a plan to make NBA LIVE 14 a better game as quickly as we can."
O'Brien goes on to promise improvements to the game's tutorials, along with "drastic and immediate improvements" to its graphics and animations via future updates.
"You will notice in the coming weeks and months that the game's visuals and animation will improve significantly," he promised. Read O'Brien's full post here.
GamesRadar said in its NBA Live 14 review, "Anyone purchasing Live needs to go in with their eyes wide open, knowing that while there are some terrific ideas on display, there are also basic components that are under-developed or flat-out missing. ... NBA Live 14 needs some serious work to gain equality with its NBA 2K rival."