Microsoft has brought its Xbox Video service to web browsers with the launch of its Xbox Video website.
The new site allows for full web browser access to the Xbox Video store, which serves up some 300,000 movies and TV episodes to rent or buy. But there's one significant caveat: HD video is not supported.
Xbox Video offers HD playback via the native apps on Xbox One and Windows 8.1, but anyone accessing the new store via their web browsers will be confined to watching in standard definition resolutions, as declared with a warning on the site.
It does, however, allow users more universal access to their Xbox Video library, which can by summoned with a simple log in on any PC/Mac around the world.
The Xbox Video site has gone live in 21 markets, including: Australia, Austria, Belgium, Brazil, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Norway, Spain, Sweden, Switzerland, United Kingdom and United States.
A Windows Phone version of the store will be launched "soon", said an MS rep, among other updates. HD support went unmentioned.
Xbox One launched in 13 markets - including US, Europe and Australia - on November 22. Read our full Xbox One launch unit verdict here.