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Nintendo will fail to reach sales goal for Wii U in 2013, say analysts

Slow uptake largely to blame for poor fiscal performance

Nintendo has no hope of meeting its 9 million unit sales target for the Wii U in 2013, according to several analysts.

Speaking to Bloomberg, two analysts have suggested the company will not sell the 9 million Wii U units president Satoru Iwata promised in October.

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"They steadfastly refuse to consider that the product is not interesting to consumers," Wedbush Securities analyst Michael Pachter said. "They will fail to hit 9 million, and they will likely miss their profit goals.

Meanwhile, SMBC Nikko Securities analyst Eiji Maeda says the Wii U is flagging because it has become too niche.

"Wii U has become a game console only for Nintendo fans," Maeda said. "Wii U needs groundbreaking software to draw casual and hardcore gamers."

Pachter predicted the Wii U will sell 6 million units in the fiscal year ending March 2014, while Maeda predicts 6.5 million.

During Nintendo's second fiscal quarter the company shifted only 300,000 units, bringing the global total to 3.91 million units.

The Wii U's performance is sorely lacking compared to the Xbox One and PS4: UK PS4 sales outstripped Wii U's lifetime total in only a matter of hours.

Industry analyst firm DFC Intelligence predicted in November that Wii U lifetime sales will reach 25 million units, or around a quarter of what the Wii achieved.

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