Electronic Arts is offering kids who complete a 20-hour coding and computer science course their choice of a free game.
The partnership between Code.org, a non-profit organization dedicated to promoting computer science in primary schools, and EA will let kids from kindergarten to eighth grade who complete the course introduced in the video below take their pick from Bejeweled 3, FIFA Soccer 13, SimCity 4 Deluxe Edition, and Plants vs. Zombies via Origin.
Characters from Plants vs. Zombies and Rovio's Angry Birds also appear in the course of the exercises.
The "Hour of Code" campaign has drawn support from as high as U.S. President Barack Obama, who urged kids not to "just buy a new video game, make one." Valve co-founder Gabe Newell answered questions from several classrooms full of kids via Google Hangout about the benefits of pursuing computer science.
Microsoft founder Bill Gates and Facebook founder Mark Zuckerberg, among others, have also pledged their support to Hour of Code.