Vita was not designed to compete with mobile gaming, director says

Phone and tablet gaming changed handheld market conditions

PlayStation Vita was not designed to compete in a portable gaming marketplace redefined by phones and tablets, PlayStation UK managing director Fergal Gara has said.

Gara admitted that the handheld system's poorer-than-expected sales can be partially attributed to the rise in popularity of mobile gaming.


"In all honesty, higher sales would have been what we had hoped for," Gara said to VG247. "The market Vita entered was more complicated than it was when the console was originally thought about and designed. Games on tablets and phones have changed the marketplace and people can't carry too many things around at one time."

People who are not as particular about their gaming experiences will tend to favor smartphones and tablets because they have more function for the space and money, Gara reasoned.

But Sony's efforts to position PS Vita as an essential accessory for PlayStation 4 are not a reaction to its trouble finding purchase in the handheld market, he added. "We always planned for Remote Play with the PS Vita and PS4."

The vast majority of PS4 games are required to support Remote Play. Vita sales increased significantly in the weeks following PS4's release in the UK.