UK retailers Argos and Amazon are selling Nintendo's Wii U deluxe edition for £179.99, marking a drastic discount of the system.
This means a saving of £120 and £70 off their original prices respectively.
Now Amazon has matched it, also listing the Premium Wii U for £179.99.
By comparison, GAME is currently selling the Premium version for £229.99, while even a second-hand one from CeX with no copy of Nintendo Land is currently priced at £200.
Nintendo warned last week that it expects to post a net loss of 25 billion yen (£147m) for the financial year ending March 2014, citing much weaker-than-expected sales of Wii U hardware in particular.
As part of its announcement, Nintendo slashed its annual Wii U hardware sales forecast from nine million units to 2.8 million.
Globally, software for the original Wii still outsells the Wii U's. Meanwhile, the release of Super Mario 3D World - an acclaimed game that was expected to drive sales - has not stimulated the market, with the game failing to pick up meaningful sales in the west.