Alienware will release a new Steam Machine on an annual basis, a company exec has revealed.
"Lifecycle wise, consoles update every five, six, seven years, we will be updating our Steam Machines every year," Alienware's GM Frank Azor told TrustedReviews.
He went on to explain that annual updates will be necessary due to its Steam Machine's complete lack of upgradeability.
"There will be no customisation options, you can't really update it," he said of the Alienware Steam Machine, which was revealed alongside 12 others at a recent Steam Machine event.
"The platform will continue to evolve as the games become more resource intensive," added Azor.
Alienware typically offers a number of out-the-box options for its gaming PCs, and its slimline Steam Machine will be no different.
"There will be some configuration options when you purchase it, maybe you can get a faster CPU, maybe some more memory something like that," said Azor.
He went on to suggest that those interested in making internal upgrades themselves would be better off with a regular PC, onto which you can install SteamOS for free for Steam Machine functionality.
"If you actually want to customise your Alienware Steam Machine, maybe change your graphics card out or put in a new CPU, you would be better off with the standard Alienware X51," he said.
Alienware's first Steam Machine is expected to launch in September.
An Alienware rep told CVG at CES this month that the device will compete with PS4 and Xbox One in raw performance, while it is expected to be powered by an Nvidia graphics card aside an Intel CPU on a custom proprietary motherboard.