Nintendo will launch a new 'service' for smart devices in 2014 as part of an initiative to promote its software and hardware to a broader audience, 'possibly' including the development of smart device games.
Speaking during an investors briefing on Wednesday, Nintendo president Satoru Iwata confirmed plans to "start a new service that enables us to connect with our consumers on a continuous basis on smart devices within this year."
As part of this initiative, the firm will "use a small, select team of developers" who will have complete creative freedom, including the ability to create their own games.
"Simply releasing our games just as they are on smart devices would not provide the best entertainment for smart devices, so we are not going to take any approach of this nature," reaffirmed the exec.
But he went on to confirm, "I have not given any restrictions to the development team, even not ruling out the possibility of making games or using our game characters.
"However," Iwata warned, "if you report that we will release Mario on smart devices, it would be a completely misleading statement. It is our intention to release some application on smart devices this year that is capable of attracting consumer attention and communicating the value of our entertainment offerings."
This comes after Nintendo earlier this week strongly denied claims that it will develop minigames for smartphones and tablets, following a rumour triggered by a local business newspaper in Japan. "We can confirm that there are no plans to offer minigames on smartphone devices," said a spokesperson in response to the report.
Iwata promised a service that will "provide something truly valuable that is unique to Nintendo".
"Taking advantage of smart devices means connecting with all consumers, including those who do not own Nintendo's video game systems, through smart devices and communicating the value of our entertainment offerings, thus encouraging more people to participate in Nintendo platforms," he said.