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Apple and Google reject apps with 'Flappy' in their title

Developers prevented from capitalising on Flappy Bird's success

Apple and Google are rejecting apps with the word 'Flappy' in their title, according to reports.

Indie developer Ken Carpenter recently tweeted that his submitted game, Flappy Dragon, had failed Apple's approval process and would not be available on the iOS App Store, TechCrunch reports.


Carpenter says Apple told him the app was in violation of the following section of the App Store Review Guidelines:

"22.2: Apps that contain false, fraudulent or misleading representations will be rejected

We found that your app, and/or its metadata, contains content that could be misleading to users, which is not in compliance with the App Store Review Guidelines.

We found your app name attempts to leverage a popular app."

The message implies that the game being 'leveraged' is Flappy Bird, the recent iOS and Android phenomenon.

Paul Pridham, another indie developer who recently released a Nidhogg clone entitled Eggnog, tweeted his concern that his own game would also be rejected for the same reason. "For the app store I put: FlapThulhu: Flappy Madness (which works on multiple levels)", he said.

To this, Kuyi Mobile replied: "I think you should resubmit. Besides Ken, I know three other devs who just got rejected. Even Google Play is also rejecting app submissions that use Flappy in the title. Must be pretty saturated now."

It has also been suggested that existing iOS games are also being forced to undergo title changes if they contain the word 'Flappy' in their name. Appsfire co-founder Ouriel Ohayon noted that iOS title Flappy Bee had been renamed Jumpy Bee, whereas Flappy Birdie had become Fly Birdie.

Flappy Bird, a game where players tap on the screen to navigate a bird through obstacles that look like warp pipes from Nintendo's Mario series, became a mobile games sensation but is no longer available on the App Store or Google Play after its creator removed it from both stores.