Microsoft will begin "testing" deals for digital versions of Xbox One games, starting with Crytek's Ryse.
From Tuesday, February 18 until Monday, February 24, Ryse will be available for $39.99 on the US Xbox One games store, as opposed to the $59.99 it currently costs.
Update: Mike Ybarra, studio manager for Xbox, has confirmed the UK price for Ryse will be £34.99.
The news was announced on Twitter by Xbox studio manager Mike Ybarra, who stated the temporary price drop was a response to player feedback.
"Lot of people asked for better deals on our digital marketplace," Ybarra said, "So we're testing some, and [from] 2/18 through 2/24 you can get Ryse: Son of Rome off digital marketplace for $39.99. Special deal on add ons starts 2/25."
He added: "That's far better than the used price at GameStop and others! Go digital!"
Ybarra also stated that he was "99.9% sure the UK price will be the equivalent", but added that he has to check this and will confirm later today.
At the moment Ryse costs £49.99 on the UK Xbox One games store.
Xbox Live director of programming Larry Hryb said last month that Microsoft plans to make the prices of its digital games more competitive in the future.
"We have some great stuff planned for Xbox One this year (and beyond)," he told a Reddit thread. "As soon as we can share some of the goodness, we will."
Hryb was then asked if Microsoft's plans included competitive pricing for digital downloads. His reply: "It is indeed on the agenda."