US patent office lists Shenmue trademark as 'cancelled'

Lack of activity cited as the reason for cancellation

Sega has lost the right to the Shenmue in the US, according to a listing on the United States Patent and Trademark Office.


The trademark authority's website states the registration has been cancelled "because registrant did not file an acceptable declaration under Section 8".

Section 8 pertains to "maintaining and renewing an existing registration to ensure that the registration remains live". In essence, it is alleged that the trademark was not being used and, as a result of the inactivity, Sega has relinquished claim over it.

CVG has reached out to Sega, but at the time of writing it has no comment on the matter.

Shenmue 2 was released in 2001, and a new entry in the series has not been released since. However, Ryo Hazuki, protagonist of the series, has been featured as a guest character in numerous other games. Ryo was most recently added to the PC version of Sonic & All-Stars Racing Transformed.

In November 2013 an application for the Shenmue 3 trademark was filed to the Office of Harmonization for the Internal Market (OHIM). However, Sega later confirmed confirmed it as a fake and said it "is looking into the origins of this application".