A PS4 supply shortage across Britain is unlikely to be resolved until April, according to a key executive at PlayStation UK.
The western games market has been gripped by a fever of interest in Sony's new console, with the new machine selling far above expectations across Europe and North America. Since January it has near enough doubled sales of Microsoft's Xbox One in the UK - representing a major turnaround from the previous generation where Xbox 360 outsold PS3 roughly 3:2.
But the intense popularity of the console, coupled with the PS4's launch in Japan, means that supply manufacturers are struggling to meet demand.
"Based on what I've seen so far, I think it is going to be tricky until around about April," PlayStation UK managing director Fergal Gara told MCV.
"You might get a fortnight or a week here or there where it is more available, but we should be back to free supply by about April. That's our best guess. It might be a little earlier than that, or it might be a little later. But we'll get there."
"Pre-launch pre-orders were obviously a strong indicator of what was going to happen, but they were so big that we were pinching ourselves and wondering if people were pre-ordering in more than one place, and if some of these pre-orders were real," Gara added.
"We were getting numbers we never imagined, let alone seen before. But it proved to be real."