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Seth Rogen adapting Sega and Nintendo Console Wars film

Collaborating with Evan Goldberg on "business thriller"

Hollywood actor and writer Seth Rogen is partnering with long-time collaborator Evan Goldberg to create a feature film inspired by the console war between Sega and Nintendo.

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The Sony Pictures production will be based on "Console Wars: Sega, Nintendo and the Battle that Defined a Generation", a book written by by Blake Harris, which will hit shelves in August 2014.

The book is a "behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary, took on the juggernaut Nintendo and revolutionized the video game industry," according to a press release from UK publisher Atlantic Books.

Rogen and Goldberg have worked together in the past on Superbad and This is the End, among other projects. The pair will write the script for the film adaptation in addition to directing it. Moneyball and The Social Network producer Scott Rudin has signed on as a producer, and author Harris will serve as executive producer.

The book compiles interviews with former Sega and Nintendo employees. In particular it focuses on the efforts of then-Sega of America CEO Tom Kalinske to challenge Nintendo's gaming dominance.

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