Sega and Sports Interactive have dropped the price of Football Manager 2014 for one day only.
To celebrate Pancake Tuesday, the Steam version of the game is currently available for £11.90 / $17 / €17, a 66 per cent saving on its usual price of £34.99 / $49.99 / €49.99.
For those who would rather own the boxed version, GAME is selling the retail release for £15 for today only.
Sega has also confirmed that the mobile version of the game, Football Manager Handheld, has also been discounted, with the game currently available for £2.99 / $4.99 / €4.49 on iTunes, Google Play and the Amazon App Store.
Last week Sports Interactive released a winter transfer update for the PC version of the game, updating the squads and improving the in-game match engine.
Football Manager 2014 is "the most feature-packed and technically advanced release in the series' history", according to publisher Sega.
The latest instalment benefits from more than 1,000 improvements and enhancements over its predecessor, including the addition of cloud saves so that players can continue their single career from any computer.