Here at CVG we have in-built sensors that emit dangerously sharp noises whenever we come across barefaced PR stunts.
So you can imagine the racket in the office when Microsoft began distributing this gallery of Titanfall pilots soaring through the skyline of England's capital.
These things are usually sent straight to the recycle bin, but to be honest, there are some pretty awesome shots taken here.
As a bonus, you can also see it was a beautifully sunny morning in the city today. See for yourself: