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Candy Crush publisher King targets $7.6bn IPO

Company to launch on NYSE from March 26

Candy Crush Saga developer King is preparing to launch on the stock market on March 26 with a starting value of up to $7.6 billion.

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The mobile games publisher, which recorded revenues of about $600 million in the final three months of 2013, will be listed on the New York Stock Exchange at £21-$24 per share.

In 2013, King initially delayed its IPO, allegedly because it wanted to assure investors it offers more than its Candy Crush business.

King's revenue jumped from $160 million in 2012 to $1.9 billion a year later, but about eighty per cent of its revenue had come from the Candy Crush line of games.

Social games publishers have yet to convince investors of their value. In 2011, Zynga floated at $10 per share off the back of the popularity of games such as Farmville, but today trades at roughly half that price.

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