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Oculus 'will undergo Facebook rebrand', report claims

Acquisition deal could spur hardware design changes

The Oculus Rift is likely to be redesigned to incorporate Facebook branding, according to a national news publication.

The claim comes from the New York Times, which cites an anonymous source.


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According to the purported source, Facebook plans to eventually redesign the Oculus Rift hardware, rebranding it with the Facebook logo.

The person also suggests the virtual reality hardware will also receive a "Facebook interface". Whether this refers to the operating system has yet to be confirmed.

The New York Times' source is said to have been involved in Facebook's acquisition of Oculus VR, but has not been authorised to speak publicly by either company.

Facebook announced last night it would be acquiring Oculus VR in a deal worth $2 billion.

The company's founder Mark Zuckerberg stated that virtual reality would be the platform of the future.

"Mobile is the platform of today, and now we're starting to also get ready for the platforms of tomorrow," he added.

"To me, by far the most exciting future platform is around vision - modifying what you see to create augmented and immersive experiences."

Oculus VR co-founder Brendan Iribe also spoke of his excitement at the merger, stating: "We started with a focus on next generation gaming. Now we're teaming up with Facebook to invent the future."

The news has divided the development community. Markus 'Notch' Persson has already announced he will abandon an Oculua Rift version of Minecraft because Facebook "creeps him out".