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Cut the Rope studio files objection to King's 'Candy' trademark

Trademark already abandoned in America following widespread opposition

The studio behind mobile physics puzzler Cut the Rope has submitted an official claim challenging King's 'Candy' trademark in the EU.

British studio ZeptoLab made the official challenge on March 20, noting that the trademark prevents game developers from using the term 'candy' to refer to any games.


King, the company behind mobile game Candy Crush Saga, successfully registered the Candy trademark in January, and then began asking indie developers to remove their games from the iOS App Store if they featured the word in their title.

After negative feedback from developers and gamers, King filed to abandon the trademark in the US last month.

However, this move only withdrew the trademark in America. In the European Union, King still has an active trademark registration for Candy that covers video games, video game services, and clothing.

"Candy is an integral part of the Cut the Rope franchise," ZeptoLab CEO Misha Lyalin said in a statement, "and we do not support trademarking and preventing others from using it."