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Facebook denies Oculus 'rebranding' claim

Social not intending to rebrand the Rift headset

A Facebook spokesperson has refuted claims that the social giant will rebrand the Oculus Rift headset and its interface.

An earlier report from the New York Times, which cited an anonymous source allegedly involved in the Facebook Oculus acquisition, claimed Facebook plans to redesign the Oculus Rift hardware, rebranding it with the Facebook logo. The report also suggested the virtual reality hardware will receive a "Facebook interface".


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Speaking with Tech Crunch, a Facebook spokesperson outright denied the claims, saying that the report was "not true and not in the spirit of our relationship".

Facebook announced on Tuesday that it had acquired the virtual reality headset company in a deal worth $2 billion.

In an official statement, Facebook founder and CEO Mark Zuckerberg said, "Oculus will continue operating independently within Facebook."

He stipulated, "Oculus already has big plans here that won't be changing and we hope to accelerate." It was also confirmed that Oculus will remain in its current headquarters in Irvine, CA.

Zuckerberg told investors in a conference call on Tuesday that he believes virtual reality will be the next major breakthrough in computing after the dawn of the smartphone.