Bungie founder's mobile studio secures $5 million funding deal

Accel Partners investment to fund Alex Seropian's mobile game, Midnight Star

Industrial Toys, a 'core' mobile formed by Bungie founder Alex Seropian, has secured $5 million in funding as it prepares to launch its first game.

The funding, led by Accel Partners, comes as the studio confirms the release of its first mobile title, Midnight Star, set for release later this year with a beta in Summer.

Industrial Toys, founded by Seropian in early 2012, describes itself as "a next-generation mobile games developer" that aims to target a core gaming audience with titles for smart devices.


"Today's tablets are just as good, if not better gaming platforms than the consoles we built games for in our past. However, there isn't a ton of great content for people like us. We want to change that by building immersive games for the mobile and tablet-enabled core gamer," says Seropian.

"Developing 'core' content for tablet isn't about porting over something from the Xbox or Playstation. It's about understanding touch and gesture-based controls and how users interact with their device.," he said.

"We want to build an experience that spans multiple engagement points throughout the day. Since these devices are always with you, providing different levels of involvement, we're designing our games to do the same."

Midnight Star, is described as a "reimagining of the sci-fi shooter for mobile". According to the official description, players follow 2nd Lt. Charles Campbell on a deep-space journey on an alien planet. "Using the clues left to him, the crew that supports him, and a TON of awesome guns, Charlie must develop from modest exocommunications specialist to the one human being left with the means to take down the bad guys," says the PR.

"Designed for phone and tablet, the game features an engrossing Campaign and story along with many options for competition, including asynchronous multiplayer challenges, friend-based leaderboards and Trophies that transfer from player to player daily, weekly and monthly. Take part in regularly scheduled Events, earn rewards and save the Universe."

Midnight Star screenshots are in the gallery above.


Bungie co-founder forms mobile dev for the core gamer

"No more inferior gameplay, graphics or elementary mechanics," promises Seropian