UK release not guaranteed for Amazon Fire TV

"Fire TV is not available outside the US at this time and we're not able to speculate on future plans"

Online retail giant Amazon is not ready to discuss international plans for Fire TV, the corporation's $99 micro console and movie streaming device.

[Amazon Fire TV: Images and video | Specs | US release date | UK release date | Fire TV Games | The controller | Exclusive game | Key dev hires | Ouya responds]

On Wednesday, Kindle executive Peter Larsen revealed Amazon Fire TV will be a direct rival to other living-room streaming devices such as Apple TV and Chromecast, but added the Android-based system also plays games (making it a competitor in the micro-console space).

While the unit is now available across the US, Amazon has not yet revealed international release dates and price plans.

"Fire TV is not available outside the US at this time and we're not able to speculate on future plans," a representative for the company told CVG.

The retailer is not willing to say any more on the matter, casting some doubts over international releases. Expansion plans across Europe may be dependent on the device's commercial performance in the US.

Amazon Fire TV carries 2GB of memory, a quad-core processor, a dedicated GPU and Wi-Fi support built in.

"It's tiny, incredibly powerful, and unbelievably simple," Larsen said on Wednesday, adding that the device offers three times the performance of Apple TV, Roku, and Chromecast devices.

As a means to demonstrate the device's gaming credentials, Larsen listed a number of publishers ready to support the device, from Sega to Telltale Games to Disney, Ubisoft, EA, 2K Games and more.

Due to the specifications of the console, high-end console games will not usually be possible on the Amazon Fire TV. It is said the average price of a game will be under $2.

A $40 games controller is sold separately, and comes with "Amazon Coins" (in-game currency).

Analysts were generally upbeat about the system.

Piers Harding-Rolls of HIS said Fire TV "will have smaller Android console players looking over their shoulders".