Publisher Ubisoft is offering fans all-expenses-paid tips to E3 in Los Angeles by becoming ambassadors for its divisive games platform Uplay.
Twelve winning fans will "receive the VIP treatment", Ubisoft said, with paid travel, access to the E3 show floor, a ticket to the Ubisoft press conference and exclusive meetings with Ubisoft's development teams.
In addition, one thousand fans will be given an invitation to "the Uplay lounge", a pop-up event held near the Los Angeles Convention Center during E3.
The publisher added: "At the Uplay lounge, members will have hands-on time with games from Ubisoft's E3 line-up as well as time to discuss their favourite titles with Ubisoft's teams, compete against other fans and win prizes."
In order to enter this contest, users must register with Uplay or sign in with their existing account.
Meanwhile, ten VIP ambassadors "will be picked from among the most dedicated members of Ubisoft's games' communities", and two more will be chosen by winning fan contests, Ubisoft said.
For one contest, Ubisoft is asking its community to design fan art based on one of the publisher's games. As a bonus, the winning fan art will be animated by artists at Rayman studio Ubisoft Montpellier. (Official rules)
For the other competition, Ubisoft wants fans to submit a video flaunting their cosplay, speed-run or filmmaking skills. As well as registering with Uplay, contestants will need to upload their videos to YouTube and give them certain tags. (Official rules)
Uplay is subjected to routine criticisms on gamer forums for a multitude of reasons, including complaints of an intrusive interface, game-breaking bugs and various DRM policies.
Ubisoft said it "wants to reward and surprise its loyal members by providing exclusive live experiences".