Electronic Arts plans to get more involved in eSports in the future, according to new CEO Andrew Wilson.
"I actually think it's going to continue to grow," the executive told Red Bull.
"When we've just come off franchise reviews I looked at a number of properties that we're doing that certainly have an eSports focus to it. As a company, we believe this is something that's going to continue to grow.
"We have some ready-made franchises for this in our sports properties, but we also have a number of other franchises that people may not typically think about as eSports opportunities, but we think there might be an opportunity in the future, so it's something that you're going to see more of from us."
A number of other publishers and developers already embrace the eSports community. Activision continues to add eSports features to games like Call of Duty: Ghosts, while Blizzard regularly hosts regional and global tournaments for StarCraft, Warcraft III and World of Warcraft Arena.
Earlier this year, Riot Games' vice president for eSports stated that League of Legends "should last decades" thanks to its eSports following, comparing it to baseball.