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Microsoft trademarks 'Screamride' online game title

Patent application joins recent 'Snap Attack' and 'Secrets and Treasure' ones

Microsoft has filed a trademark application for a new game called 'Screamride'.

The application, which was lodged with the US Patent and Trademark Office on April 9, is identified as "entertainment services, namely, providing an online computer game."

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Contacted about the application by GameSpot, a Microsoft spokesperson said the company "often acquires various trademarks as part of its ongoing business strategy, but beyond that we have no comment".

Over the past few months, Microsoft has also reportedly filed trademark applications for games titled 'Snap Attack' and 'Secrets and Treasure'.

In late March, shortly before Phil Spencer was promoted to head of Xbox, the executive said Microsoft's E3 2014 press conference will feature "very few execs" and is already overstuffed with game-related announcements.

"We are already over our 90 minute time limit and having to move stuff out of show," Spencer claimed. He also confirmed in February that "Halo news will be coming at E3."

E3 2014 will take place from June 10-12 at the Los Angeles Convention Center. Microsoft is expected to hold its annual pre-E3 press conference on June 9, the same day as EA and Ubisoft will host their own showcases.

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