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Nintendo to make E3 announcements via 'digital event'

Company forgoes press conference for second year

Nintendo will once again forgo a traditional E3 press conference in 2014, instead opting to conduct a "digital event" to showcase its new games and announcements.

On Tuesday, June 10 the platform holder will hold a special Nintendo Direct to share "further detail on the gaming experiences on the way for Nintendo platforms in 2014 and beyond".

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In a statement, the firm said the broadcast-style approach would provide Nintendo "the best way to show its games and share its news with fans, media and other key audiences".

It's the second year in a row Nintendo has opted out of holding an E3 press conference.

In 2013, the platform holder instead opted to hold a series of "smaller events", including one closed event for American distributors, and another closed hands-on event for mainly Western media, spearheaded by a special Nintendo Direct webcast.

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Nintendo's last E3 press conference was held in 2012.

At E3 2014, Nintendo has confirmed it will also hold a Super Smash Bros. Wii U and 3DS tournament featuring 16 "highly skilled" players competing at the Nokia Theatre LA LIVE.

The new Smash Bros will also be playable for the public at North American Best Buy stores, it announced, continuing similar retail activity held during last year's E3.

Finally, 'Nintendo Treehouse: Live @ E3' will broadcast Nintendo's E3 games "directly from the source".

Nintendo of America president, Reggie Fils-Aime said in a statement on Tuesday: "We demonstrated last year that we are never afraid to reinvent a proven tactic or to break completely new ground if we believe it will provide the best experience for our fans, followers and partners.

"So, whether you're attending E3 in person or joining online, there's an amazing lineup of games, experiences and events coming your way."

See a full summary of Nintendo's E3 activity below.

Super Smash Bros. Invitational

2014 will see the arrival of not one, but two new Super Smash Bros. games: Super Smash Bros. for Nintendo 3DS and Super Smash Bros. for Wii U. To commemorate this occasion, Nintendo is inviting 16 highly skilled Super Smash Bros. players to the NOKIA Theatre L.A. LIVE in Los Angeles to compete in a Super Smash Bros. for Wii U tournament. Thousands of fans in the audience and countless more watching a live stream online will see new Super Smash Bros. characters clash with existing favorites in action for the first time. More important than declaring a winner, however, this event is a celebration of all things Super Smash Bros., and a great way for new and veteran fans to take part in a tribute to this legendary franchise. More information about the 16 invited participants in the tournament, the identity of the announcers, and how fans of the franchise can view the tournament in person and via webcast, will be communicated shortly.

Nintendo Digital Event

Every year, Nintendo looks for the best way to show its games and share its news with fans, media and other key audiences. In 2013, Nintendo decided to forgo a traditional press conference and use a video - in that case a Nintendo Direct - to share its news from E3. The company is building on that approach at E3 2014 with the "Nintendo Digital Event," a new kind of video program that will reveal and provide further detail about the gaming experiences on the way for Nintendo platforms in 2014 and beyond. The Nintendo Digital Event will air at 9 a.m. PT on Tuesday, June 10.

Nintendo Treehouse: Live @ E3

This year, Nintendo will offer fans a deeper look at Nintendo's biggest games of E3, with information directly from the source. The "Treehouse," the Product Development department at Nintendo of America, will provide in-depth game demos live and unscripted from Nintendo's booth. This new program will be live streamed during all hours of the E3 show. Fans can get settled in, open their browsers and experience the Nintendo games at E3 like never before.

Super Smash Bros. Smash Fest @ Best Buy

In 2013, Nintendo broke new ground by expanding its E3 activities outside of the walls of the Los Angeles Convention Center and letting fans play some of the games being played on the show floor at participating Best Buy stores. The partnership between Nintendo and Best Buy continues in 2014 and will mark the first time around the world that fans have had the opportunity to get their hands on Super Smash Bros. for Wii U.

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