Xbox head Phil Spencer says console exclusives are just as important for Xbox One as they were Microsoft's previous consoles.
Spencer told Fortune that Xbox One's hardware features like Kinect, SmartGlass, and Azure cloud integration are a major selling point. However, he added, games have "always been the bedrock of our consoles at Xbox".
"Exclusive games will continue to play a major role for Xbox in the new console generation, just as they have in previous generations," Spencer said. "This E3 is important for us to show gamers our future plans for exclusives and third-party support.
"Right now I think we have a strong lineup of in-development exclusives, including games like Sunset Overdrive, Project Spark, Quantum Break, and Halo, in addition to some exciting titles you will hear more about at E3. It's going to be great at E3 to be able to share the games coming exclusively to Xbox One, and it's only going to get better."
Spencer also discussed making Xbox One a friendlier environment for non-traditional console games like Minecraft and World of Tanks. While more platforms are hosting successful games than ever before, Spencer said that also means more opportunities to bring successful franchises over to Xbox.
Microsoft has shipped more than 5 million Xbox One consoles since the system launched in November. The company reported an overall profit of $5.6 billion for the third quarter of its fiscal year 2014, ended March 31.