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Nintendo rules out same-sex relationships for Tomodachi Life

Platform holder responds to #Miiquality social media campaign

Nintendo has announced that it will not add same-sex relationships to Tomodachi Life's western releases despite an ongoing fan campaign.

The game allows players to direct their Mii avatars through strange and humorous versions of everyday events, like moving into a new apartment, meeting new friends, doing chores, and other tasks you can read about in our Tomodachi Life preview. It also lets male Mii characters woo and marry female characters, and vice versa.

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Numerous Nintendo fans conducted a social media campaign called #Miiquality urging Nintendo to add same-sex relationships to Tomodachi Life in time for its release outside of Japan, or to implement them in a future update.

But Nintendo has confirmed it will not alter the game from the original version in this manner.

"Nintendo never intended to make any form of social commentary with the launch of Tomodachi Life," Nintendo of America said in a statement provided to the Associated Press.

"The relationship options in the game represent a playful alternate world rather than a real-life simulation. We hope that all of our fans will see that Tomodachi Life was intended to be a whimsical and quirky game, and that we were absolutely not trying to provide social commentary."

Tye Marini, a Nintendo fan who led the campaign, told the AP that the game is a special case because it mirrors real life in so many other ways. But because he is gay, his Mii will never be able to marry his fiance's Mii.

"You import your personalized characters into the game," Marini said. "You name them. You give them a personality. You give them a voice. They just can't fall in love if they're gay."

Instead of calling for a boycott, Marini is encouraging gay fans and allies to make their desire for representation known to Nintendo using the hashtag. The company said it is listening.

"We're using this as an opportunity to better understand our consumers and their expectations of us at all levels of the organization," a Nintendo representative said.

"We have been looking to broaden our approach to development whenever possible as we put all our energy into continuing to develop fun games that will surprise and delight players."

Nintendo has confirmed the Tomodachi Life release date as June 6 in Europe and the US.

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