Watch Dogs has sold the most copies in its first 24 hours of any game in Ubisoft history, the firm announced Wednesday.
The firm did not address specific sales numbers. Ubisoft CEO Yves Guillemot said in a prepared statement that Watch Dogs' sales are particularly impressive considering it does not belong to an established franchise.
"Watch Dogs is an amazing achievement and our teams should be proud that the creativity, innovation and long hours they invested in making this game are paying off," Guillemot said.
"It's great to see so many players enjoying the game, and it shows that Watch Dogs has cracked the code for developing a new blockbuster IP and a thoroughly new-gen experience."
The publisher's best-selling franchise is Assassin's Creed, with more than 76 million copies sold worldwide. Ubisoft has made no secret of its hopes to turn Watch Dogs into another tentpole series.
The Watch Dogs season pass offers extra side missions, weapons, and a new campaign following conspiracy theorist hacker T-Bone.
CVG's Watch Dogs review said the game delivers on its billing as the 'next-gen' poster child we were promised. Make sure to check out our review round-up for more thoughts on Ubisoft's new open-world franchise.