Here we go again. The biggest show in gaming is ready to trumpet into action in Los Angeles, and as always CVG will of be running around the show floor like The Infected, asking the big questions to top brass, grabbing video and manning the news battle stations 24/7.
But before we look forward, let's look back at the great show's golden moments - those gaming announcements that inspired audiences to their feet, broke comments thread servers across the globe and deafened Hollywood with excited fanboy whooping.
To kick off the series we're starting with the creator of many an E3 happy memory, Nintendo. This article is 100% Wii Music free.
As always feel free to share your favourite moments in the comments below. Here's our list...
WHEN I'M SIXTY-FOUR
Nintendo's E3 1996 conference opened with bold claims from former American chairman Howard Lincoln:
"Today, you're going to see not only the world's best and most powerful videogames system but also the best videogame ever created. Mr Miyamoto's masterpiece - Super Mario 64."
He wasn't kidding. Compared to the spectacle of modern-day E3 press events, Mario 64's first on-stage demonstration was a more downbeat affair; a rushed walkthrough from Nintendo designer Ken Lobb - who had an impressive Mario styled moustache - and two testers.
However, once the pudgy plumber appeared on screen, very little attention was paid to the unenthusiastic ramblings of Lobb. Onlookers were mesmerised by Mario's incredible leap into the 3D era. The demo dropped jaws with revolutionary design features that helped form the DNA of modern games.