Watch Dogs sold more than 4 million copies in its first week, leading Ubisoft to call it the best-selling new IP at launch across the entire industry.
The firm reported last week that it had sold more than 1 million copies of the game in the first 24 hours of its release, meaning it moved about 3 million more in the remaining six days. Regardless of IP, Watch Dogs is Ubisoft's best-selling game in week one.
"The results we achieved in the first week of launch are amazing and prove Ubisoft's commitment to developing new blockbuster IP and thoroughly new-gen experiences," Ubisoft UK sales director Darren Bowen said in a prepared statement.
The publisher's best-selling franchise overall is Assassin's Creed, with more than 76 million copies sold worldwide. Ubisoft has made no secret of its hopes to turn Watch Dogs into another tentpole series.
The Watch Dogs season pass offers extra side missions, weapons, and a new campaign following conspiracy theorist hacker T-Bone.
CVG's Watch Dogs review said the game delivers on its billing as the 'next-gen' poster child we were promised. Make sure to check out our review round-up for more thoughts on Ubisoft's new open-world franchise.