Sony has posted a trailer celebrating the launch of PlayStation Vita Pets.
The virtual pet game lets players befriend a dog and go with it on an adventure taking place on an island filled with caves, mazes and treasure.
Unlike the Nintendogs series, the dogs in Vita Pets are able to speak, with over 10,000 lines of recorded dialogue.
Dogs will also remember a player's face and voice, so they can recognise them when they return to play with them again.
The game will make use of markerless AR technology to enable players' dogs to enter the real world too.
PlayStation Vita Pets is available now in North America and Europe.