First impressions are important. So when a publisher decides to debut its game on stage at E3, it's vital that it puts its best foot forward.
Those that manage to pull off a flawless showing will reap the rewards when it comes to generating buzz. Balls it up though, and you've got an uphill battle to convince the public your game is worth being excited for.
For the most part the big reveals go well, but every so often a dev will take the stage at E3 and leave the audience feeling utterly baffled. The games below had arguably the most unfortunate (or best, depending on how you look at it) E3 game reveals in history.
This reveal is both the best and worst thing that could have happened for Konami's Dance Masters. On the one hand Naoki Maeda, producer on the game, managed to mispronounce almost every single word on his teleprompter, which meant no one had any clue what he was talking about.
On the other hand the combination of Maeda's infectious enthusiasm and indecipherable English made the hilarious trainwreck of a reveal the talk of E3.