Nintendo revealed the toy line during its E3 digital event on Tuesday. Set for release this holiday, the home console version of Super Smash Bros for Wii U & 3DS will be the first game to support Amiibo.
For Super Smash Bros, players will be able to import characters and save their stats and fighting styles to their figures. Amiibo will also support the recently released Mario Kart 8, with more information promised at a later date.
While Wii U is currently Nintendo's only platform with built-in NFC reader/writer functionality, support for the technology will be introduced for the 3DS family of handhelds in the first half of 2015.
Asked about the retail price of Amiibo figurines, Nintendo of America president Reggie Fils-Aime told The Seattle Times: "You can expect them to be comparable to the Disney and Skylanders products that are on the market. [They cost $10 to $15.]"
He also he hopes the product range can be as successful as Skylanders, which has generated over $2 billion from game and toy sales since launching in 2011.
"There's three things that we see that make this different, hopefully stronger than the current propositions. First, that it's Nintendo IP.
"Secondly, the ability for these to work across multiple games. We think that's going to be a huge driver - having these figures work with Mario Kart 8, work with Mario Party, work with Yoshi's Wooly World. We think that's a huge step forward for this space.
"The third aspect is that we do believe our Amiibo figures are going to have a wider demographic footprint. We think we're going to have much stronger girl appeal. We think we're going to have strong young adult play because of the collectability. For those three reasons we've got the potential to be bigger than what's been out in the space so far."