Ubisoft CEO Yves Guillemot has said the firm is working to improve its character creation processes in response to criticisms over 'bland' characters in its blockbuster games.
Speaking in an interview with CVG at E3, Guillemot admitted that the company is aware of the 'polarized' opinions surrounding characters such as Watch Dogs protagonist Aiden Pearce, and is making efforts to improve its performances in that regard in future titles.
"We knew it would be polarising," said Guillemot in reference to Aiden Pearce and Watch Dogs. "Some people loved the characters and some didn't. It was difficult to please everybody with that character. Now, having seen the reaction, we know what we will do next to improve that.
Guillemot went on to promise fewer cliches and greater diversity from Ubisoft games.
"We are working on that," he added. "We want to spend more time on the worlds and characters in our games... you will see more and more of this at Ubisoft. We'll try to be less like we have been in the past with some characters. We'll try to extend more diversity."
When asked if Aiden might be retained as the protagonist for Watch Dogs 2, Guillemot replied, "I can't say because I don't know actually. We'll see."
CVG's Watch Dogs review said the game delivers on its billing as the 'next-gen' poster child we were promised. The game sold more than 4 million copies in its first week, leading Ubisoft to call it the best-selling new IP at launch across the entire industry.