Shigeru Miyamoto sees Nintendo as operating on a separate track from much of the video game industry.
Rise of the Tomb Raider, Far Cry 4, and other games that appeared at E3 this year took on topics like post-traumatic stress disorder and violent colonialism to set their narratives apart. Nintendo sets itself apart in another way, Miyamoto told the LA Times.
"It's not that I don't like serious stories or that I couldn't make one, but currently in the video game industry you see a lot of game designers who are working really hard to make their games seem really cool," Miyamoto said.
"For a lot of us at Nintendo, it's difficult to decide what cool is. In fact, it's a lot easier for us to laugh at ourselves. It's almost as if we're performers. Our way of performing is by creating these fun, odd and goofy things."
"Nintendo isn't one simple element of an overall gaming industry," Miyamoto noted. "I really think there needs to be a Nintendo genre, that's almost its own entity."
Nintendo's directors showed their faith in the company's current direction by re-electing CEO Satoru Iwata to the board on Friday.