PlayStation is currently battling to "replenish" US supplies of the recently release PS Vita slim model.
The SCEA has cited "healthy consumer demand" for the new slimline SKU, as major retail chains in US, including GameStop, Amazon and Best Buy suffer supply shortages. At the time of writing, the slim Vita is sold out on all three retailers' websites, and store stock searches local to this editor are also turning up no results.
"We're seeing healthy consumer demand for PS Vita globally, particularly in markets like Japan," a Sony rep has told Polygon.
"The U.S. launch of the slimmer and lighter PS Vita has generated strong interest among gamers, and we're working to replenish supply here to ensure continued momentum leading into the holidays," they added.
The new, slimmer PS Vita was released bundled with Borderlands 2 on May 6 in North America for $199. It went on sale slightly earlier in the UK - on February 7 - and debuted in Japan in October 2013.
Along with a smaller form factor, the new model has a built-in 1GB memory card and its battery life offers an additional one hour of gaming time, raising the total to six hours of gameplay. It also utilizes a new LCD display, controversially ditching the original model's OLED screen that's widely believed to be superior.
The original Vita is expected to be gradually fazed out altogether.