Doom needs to prove itself all over again after a lengthy absence, according to Pete Hines, Bethesda's VP of marketing and PR.
Having successfully rebooted "a bit of a tarnished brand" in Wolfenstein with this year's The New Order, Hines said the company has similar ambitions for id Software's upcoming shooter.
Hines said of Wolfenstein in the latest issue of MCV (via OXM): "The last couple of games were either 'ok' or 'not great'. It wasn't a franchise where people were desperate for the next one. Wolfenstein isn't Uncharted. We knew this would take some explaining. But developer Machine Games has now untarnished the IP.
"We view that similarly to Wolfenstein, because it's been so long since the last Doom game," Hines continued. "We are going in as if we need to prove ourselves all over again. We have no free passes. Nobody will assume this is going to be awesome.
"We are going to have to prove that this is something that's going to be fun and different that you need to pay attention to. That has to be our default position, we can't be: 'It's Doom, of course you're going to play it'. But that just makes us work harder."
It was confirmed in April 2013 that Doom 4 had been "rebooted" after a prototype failed to "exhibit the quality and excitement that id and Bethesda intend to deliver and that Doom fans worldwide expect".
Bethesda released a Doom teaser trailer last month ahead of a proper reveal at QuakeCon 2014, which will take place from July 17 to 20 in Dallas.